Recently, I had the pleasure of being a client of Joan’s when she was my marketing coach for a cycle of the 28-day “Get Clients Now” (GCN) marketing program for small businesses. This was my first time working with GCN.
At first, I resisted the program’s structure. Joan was firm and persistent in making sure that I followed the mechanics of the program and that I appreciated the importance of recording my results accurately, in the manner recommended by the program. It was a bit frustrating, but after we negotiated that hurdle, the program became lots of fun.
My focus for the program was networking and referrals in order to generate leads. Each of our weekly sessions started out with my reporting my activities and results for the week. If I fell short, we tried to isolate the problem. It was at times when I consistently failed to perform on a goal that I really realized what a strong ally Joan was for me. My customary response, of course, was to assume that there was something wrong with me because I was falling short on the goal. Using a client-centered approach, Joan went at the problem assuming there was something wrong with the goal, instead of me, and that the goal needed to be modified or abandoned. The first time this happened, I made the decision to dive in and really work with her. Working together in this way, we made “Get Clients Now” into my program, instead of a program.
I have worked with coaches before and always dreaded the weekly coaching sessions. With Joan, I looked forward to them and being able to share with her whatever had come up during the week.
Joan and I were both very pleased with my results from the program, and I found working with her completely worthwhile. I encourage anyone who is considering working with Joan to go ahead and do it. You won’t find a better partner and ally.
Christopher Peil | Patent Attorney | Intellectual Property Lawyer| SF USA